5 ways paper could be killing your business
By Brad Newton - Vice President of DocuSign APAC
The writing’s on the wall for Australian businesses that are digitally inconveniencing their customers. If you are not offering the types of digital services your customers want, need and expect then you are putting your business at significant risk.
Don’t believe us? We’ve uncovered what customers are demanding in our ‘Digitise or Die: Australia’s Digital Expectations’ report to help you engage your customers in a way they expect.
1.RIP paper: the people have spoken
85% of Australians now demand that businesses offer them electronic methods of signing agreements and purchasing products, which is no surprise. Who wouldn’t want speed, convenience and security? RIP paper!
2. Digital is mightier than paper
If given the choice, 55% of people claim they would rather deal with an organisation that offers digital capabilities for completing transactions over one that doesn’t. And guess what? Australians do have a choice. If you’re shunning digital, your customers will simply take their business elsewhere.
3. Appearances do matter
No business wants to be seen as behind the times and in the digital age, nothing speaks to being ‘old skool’ as much as using paper. 56% of people feel that companies requiring them to complete paper forms are outdated and half that number simply say you are inconveniencing them.
4. Mo paper, mo problems
72% of customers have had problems in completing a transaction over the last 12 months because of issues linked to paper and manual processes. User-friendly services, such as electronic signatures, are at the heart of a customer centric business and paper is clearly not user-friendly.
5. Lost in transit
In a world where even simple purchases, like taxis, pizza and online shopping can be tracked in real time, it is not surprising 53% of us are no longer happy sending important documents by snail mail. Worry about lost documents or the sharing of our sensitive data are just some of the causes for concern.
Download the full "Digitise or Die" report from DocuSign for more insights into Australia's digital expectations and how this affects your business.