How to thrive in the new trust economy
Trust is a tenuous, yet powerful thing. It’s the glue that holds business relationships together; the lure that keeps pulling your customers back. When you get it right, it opens up new opportunities for growth and success. Yet when you get it wrong … well, it doesn’t bear thinking about, does it?
Gaining and maintaining trust is one of the most important things any business can do today. While there’s always been a direct correlation between customer trust and the bottom line, it takes on a different shape as we move further into the digital age. As face-to-face interactions become scarce, video calls soar, and many consumer experiences pivot to digital, the way that businesses gain customers’ trust is changing. And those that get it right will reap the rewards.
It’s why we’ve entered the age of the trust economy. No longer can you win on the quality of your product alone. In fact, according to research from Salesforce, up to 85% of B2B buyers and 79% of consumers say their experience in interacting with a brand is just as important as the products or services the brand offers.
The businesses that can build trust from afar – in other words, via digital channels – will thrive in this economy. Question is, how do you get there? To get your answers to this big question, join us at our upcoming webinar, The Business of Trust. Trust us, it promises to be huge.
Rachel Botsman is a world-renowned trust expert
Who better to talk about the business of trust than Rachel Botsman? Rachel is a world-renowned author, TED speaker and trust expert. She’s a lecturer at Oxford University. She even has a podcast on trust. And she continually examines the big issues influencing trust in business today.
Rachel’s best-selling book, Who Can You Trust? How Technology Brought Us Together and Why It Might Drive Us Apart, explores the profound ways trust is shifting in the world, and looks at how trust is built, managed, lost and repaired in our digital age.
Marc Benioff, Chairman and CEO, Salesforce, has this to say about the book: “Rachel Botsman’s eye-opening, timely book delves into the unfolding crisis of trust spreading throughout the world. She brilliantly describes how the established trust framework is undergoing a radical transformation as digital technologies take root in every facet of our lives.”
Don’t miss this exclusive opportunity to hear from Rachel
The Business of Trust webinar, which will be broadcast live on Thursday, 24 February at 1pm AEDT, 10am SGT and 3pm NZDT, is your chance to hear directly from Rachel on the impact of technology on trust, the impact of trust on your business, and how to become a more trusted business.
We’re incredibly excited about this webinar, and hope you can join us as we take a deep-dive into the business of trust. Register now.